The is a lot more to consider than simply the design!
When it comes to having a website built for your business, there are many options available to you.
Most people will go straight to a web designer and have them design a lovely looking website with absolutely no consideration of whether the website will rank well on Google and other search engines.
When getting a web designer to design your site, there is no guarantee that your potential customers will ever lay eyes on it. There is a huge difference between web design and an internet marketing. The two are not one in the same.
The underlying structure of your website is most important if you want to generate new business from your site.
We have tested and refined the type of websites that Google loves best. We build all our sites with search engine rankings in mind, right from the beginning.
Even the choice of domain name for your site is crucial to its success.
Most people want their website address to be their company name. However this is the wrong thing to do unless you are a large corporation with a recognised brand image. If you are considering having a website built for your company, contact us and we will help you start things of the right way! Most people doom their new sites to failure right from the beginning as they do not understand the importance of their web address when it comes to ranking on Google.
“The gateway to your online presence”
The sites we build are better described as “fully optimised web portals”.
Your site is the gateway to your online presence. You want people to interact with your business across Facebook, Twitter, Youtube (and all the other social sites) and your website is the central point for keeping all of this together.
Plus due to the rise in popularity of smart phones, we can also supply an alternative version of your site that is optimised for viewing on mobile devices.
Full Web Analytics
Every website we supply will come complete with Google analytics installed so you can track how many people find your site, how long they stay, what pages they read, whether they discovered your site on Google or Facebook (or any other website).
When you have all this data to hand, it becomes easier to make improvements and maximise your sites efficiency and usability.
The majority of website owners don’t know how many visitors their websites have, never mind knowing how many use Iphones, what keywords they typed into Google to find the site and a whole lot more.
Within Analytics you will have the capability to generate all types of reports that can be used to understand your customers better. You will be able to adapt to their needs and be able to target your efforts on the things that are working best.
You can even find out how many visits your site gets from individual cities so you can find out what part of the country, or the world, where you are most popular!
Types of Website
Your website can be used for a multitude of different tasks. You can blog, have a corporate site, a squeeze page (designed to build a an email list of potential customers you can market to over and over again), an E-commerce site with a shopping cart for selling your goods and a combination of all of these.
It is very important to work out what you want to achieve with your site and to make sure that you pick the right type of site to achieve this.
Regardless of which type of site you need, we will supply you with a login page where you can easily go in and make changes as often as you like. If you are capable of sending email, then you will find the backend login very easy to use. Plus we will happily spend time showing you exactly how this works. Of course, if you require ongoing management of your site, we can do that for you too!
Contact us now to arrange an informal discussion and we can advise you further before you even think about putting your hands in your pockets.
