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Mobile Phone Marketing

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Mobile Smart Phones And You

We are all fully aware that mobile internet is growing with the success of the smartphone, especially the Apple Iphone! We should also remember that more and more people are using tablets such as the Ipad to access the internet too!

Roughly 50% of the mobile phone internet traffic in the UK is for Facebook! Imagine what this means for bad customer experiences. You can find more detailed information on Social Media Marketing HERE. People are logging on to Facebook whilst they are at work and they are talking to all their friends all the time.  You need to be aware of this and be able to respond to any criticism or praise. You can’t do this without being connected.

Huge Growth in UK Smartphone Usage

In September 2009, just 2 years ago from the creation of this page, only 0.02% of all UK internet traffic came from mobile phone users. Fast forward to January 2011 and that number grew to a whopping 8.09%.

Some might say this is not significant, but when you realise that is a growth of over 4000% in just 16 months you start to get a better idea of what is going on!

And the latest figures show that as of July 2011, this number increased again to 12.59% of ALL UK internet traffic!

Combining Online Marketing, Offline Marketing and Social Media

How many of you know what a QR code is?

I suspect you have seen them popping up everywhere.

Well as you may not be too surpised to learn, you are looking at one right now.

 

So What On Earth Has a QR Code Got To Do With Your Business?

Simply put, if you have a smartphone, you scan the QR code by taking a picture of it and your phone will connect you to the internet.

A code can be created to take you to ANY website, including social media sites such as Twitter and, you guessed it, Facebook! Which is very interesting when you think about the information I gave you at the top of this page!

The smartest business owners and marketing managers are already utilising QR code technology. Communicating with customers in the 21st century. This is becoming more expected every day as more and more people replace their computers with their Iphones and Android smartphones.

We have special marketing plans available, for restaurant owners especially, that combine QR codes, Mobile Internet and Social Media.

They are very powerful techniques that let you grow a large list of patrons who will:

  • Love your establishment
  • Engage in reviewing your great service when they visit
  • Will help promote you to their Facebook friends
  • Will allow you to easily deal with any complaints that may arise. (We all make mistakes sometimes. This helps you look after your customers and resolve any isues they might have otherwise just told people about)

Once things are set up, your business will have an asset that will literally destroy your reliance on print media advertising to fill up your seats on special holidays!

I strongly urge you to contact us so we can discuss this further with you!

This is the cutting edge and your customers will thankyou for being in touch with their needs!

Here is a quick video from Google that tells you everything you need to know about the growing number of smartphone internet users.

 

Also Click Here to download the mobile internet research paper  from Tekmark, one of the UK’s leading mobile App developers, which breaks down the research they did into mobile phone usage. It is an interesting read.