Bespoke Online Marketing Services
Every company has different needs when it comes to marketing online and what might work for one company may not be suitable for the next one.
Whether you are a large or small company, new to online marketing or already have an online presence, we will discuss your needs and tailor our packages to suit.
Beware of companies offering a “standard package” as the chances are they are not equipped to service your business’s individual requirements. There are no “one-size-fits-all” options available in this industry.
We will ask you the right questions to find out exactly what you are trying to achieve and then advise on the most effective options available.
Listed below are some of our areas of expertise
Search Engine Optimisation (SEO)
Search engine optimisation is the art of preparing your website and conent in such a manner that allows your site to appear at the top of the search engines.
Google keeps changing the rules for SEO and, as a result, the search engine rankings for your website can fluctuate.
We help you identify the strongest keywords, we optimise your site for these keywords then do the ongoing promotion to get your site onto page one.
We will then monitor your rankings and make any necessary changes to keep you up there over time.
Online Marketing Blueprint
To get the maximum benefit you need a clear Internet Marketing Strategy. Whether your business is already operating online or you are a complete beginner, Midbrain Marketing will give you the unbiased, impartial advice that you need to stay ahead of the game.
You wouldn’t bake a cake without having a recipe to follow. Well the same thing is true when it comes to marketing your website. We can provide an in-depth online marketing blueprint for your business. This will give you a step by step plan that you can execute or you can have us manage it for you.
This is perhaps the most important step to guarantee the success of your online promotions.
Social Media Marketing
Social media is simply the parts of the internet where people can create their own profiles, share photos, link up with friends and generally chat amongst themselves. Places such as Facebook, Twitter, Youtube and many more.
They can also share information about restaurants they visited, services they had, or products they have bought or desire. As Mark Zuckerberg (the founder of Facebook) says “People influence people. Nothing influences people more than a recommendation from a trusted friend”
Social media is the modern day “word of mouth” advertising.
However, social media is a strange beast when it comes to marketing and you have to engage in conversation rather than advertise. It is just as easy to generate bad publicity on social media as it is to generate good publicity so it really pays to have experts manage or advise on your social media strategy.
Again, the needs of every company will differ so we will tailor our service for your specific needs.
Click on the link to learn more about Social Media Marketing.
Copywriting and Content Creation
On the internet content is king! You need to keep publishing new, relevant content to keep the search engines happy and to encourage people to keep coming back to your website, or back to your social media pages.
You have to write in a specific manner for the internet. Any content you release has to fulfil 3 purposes.
- It has to be optimised for the search engines
- It needs to engage the reader
- It needs to have a strong call to action (to get the reader to take the next step in becoming a customer, or joining your email list or whatever else you are aiming for)
We have a team of writers who can manage all of your content requirements.
Smart Phone Marketing
With the huge rise in smartphone usage, people are changing the way they interact online.
It is important that you are able to adapt to these technological changes and if you can embrace the new technology, your customers will love you even more.
People have their phones on them 24 hours a day and you just need to look about you to see how often people use them.
Click on the link to learn more about mobile phone marketing.
Email Marketing
When it comes down to it, one of the most cost effective methods of marketing is to build up you own list of existing and potential customers.
Once you have captured their email addresses, you can market to them over and over again and really build up your relationship with your customers.
And the most important part of email marketing is your ability to contact all your customers instantly without relying on Google, or Twitter or Facebook.
It is well known in marketing that it is far easier to UPSELL to your existing customers than it is to find a new customer and having full control of your own email list makes this a lot easier.
We have various innovative methods that can build your email list and we can manage the delivery of all you emails.
Video Marketing
According to Cisco, By 2013 video will be 90 percent of all consumer internet traffic and 64 percent of mobile traffic.
Youtube has completely changed the way we consume video and is also a great way to help advertise your business.
We can create a professional video for your business that you can use on your website.
Having a video on Youtube also helps you rank on Google (Google owns Youtube) and also helps send more visitors to you website.
Contact us now and we will send you our specially designed online marketing questionnaire.
It contains the questions that need answered before you begin ANY marketing online and will help deliver the most effective strategy for your business.
